Qualitative Research for Customer Understanding and Empathy: Journey Mapping
Facebook Twitter LinkedIn Pinterest In a previous post, I described one form of qualitative research, in-depth interviews (IDIs). They deliver a level of detail and customer understanding that helps you gain true empathy for your service or product users. Journey mapping is another way to obtain valuable qualitative information from customers. For years, design teams have used …
Qualitative Research for Customer Understanding and Empathy: Journey Mapping Read More »