Month: June 2022

Facebook Twitter LinkedIn Pinterest My son is what I like to call a remote native. He entered the workforce after the pandemic hit, and so he’s never known full-time office life. He’s always had the flexibility of the office optional life, and he doesn’t see a rational reason for why he should ever give it up. My …

How to Ensure Every Generation Has a Great Remote Work Experience Read More »

Facebook Twitter LinkedIn Pinterest In a previous post, I described one form of qualitative research, in-depth interviews (IDIs). They deliver a level of detail and customer understanding that helps you gain true empathy for your service or product users. Journey mapping is another way to obtain valuable qualitative information from customers. For years, design teams have used …

Qualitative Research for Customer Understanding and Empathy: Journey Mapping Read More »